Product Launch Campaigns

Product Launch Email Countdown Timer

Build launch-day excitement and drive early sales with product launch countdown timers.

No signup required · Free up to 50,000 views/month

Why use email countdown timers?

Drives pre-launch anticipation

Start the countdown days before launch to build excitement and pre-orders.

Maximizes day-one revenue

Launch emails with countdowns to closing cart windows consistently outperform plain launch emails.

Works for SaaS, courses, and physical products

Any product with a launch date benefits from a countdown — software, digital products, or physical goods.

Reusable for future launches

Build a launch email template with a timer placeholder. Swap the deadline for each new launch.

How to add a countdown timer to your email

1

Create your timer

Go to TimerForEmails.com and set your end date, time zone, and visual style. No signup required to start.

2

Copy the image URL

Once you configure your timer, you get a unique image URL that generates an animated GIF countdown in real time.

3

Paste it in your email

Insert the image URL into your email editor just like any other image. Works in any ESP — no code or plugins needed.

4

Send and track

Hit send. The timer updates live for every recipient, and you can track views and clicks in your dashboard.

30s
to create your first timer
+22%
average CTR increase
All ESPs
Mailchimp, Klaviyo, and more

Frequently asked questions

Should I count down to the launch or to the cart close?+

Both work. Count down to the launch for anticipation, then switch to a cart-close countdown during the open window.

How many countdown emails should I send during a launch?+

A typical sequence: teaser → launch day → 48h left → 24h left → last-chance. Each can feature a live countdown.

Can I use the same timer across multiple emails in my launch sequence?+

Yes. The timer URL is shareable across emails. The countdown always reflects the real time remaining.

What if I need to extend the launch deadline?+

Create a new timer with the extended deadline and swap the URL in your emails.

Does it work for AppSumo or lifetime deal launches?+

Yes. LTD campaigns with countdown timers consistently outperform those without. The scarcity of a lifetime deal + a visible deadline is a strong conversion combination.

Ready to add a countdown timer to your emails?

Create your first timer in 30 seconds — no account required.

Create Free Timer

Free plan · No credit card · 50,000 views/month